WEB3 MARKETING LEAD (FULL TIME UAE BASED)

 Web3 Marketing Lead (Full time UAE based)

Job Description

Responsibilities

We are looking for a highly motivated, collaborative and detailed Marketing Lead based in Dubai UAE with extensive marketing experience and comprehensive knowledge of crypto, block chain and fintech branding. He/She must lead a team of writers, designers, and account managers, and interact with clients on a regular basis while identifying trends among customer interactions to help plan digital campaigns that build brand loyalty.

Job Description 

Define marketing strategies that support overall objectives

Develop a marketing plan and oversee its day-to-day implementation and activities

Network to create and nurture strategic partnerships

Design and coordinate PR campaigns and promotional materials across a variety of channels

Organize, plan, and oversee the following executions: Pop Platform go-to-market events

Create a product marketing strategy for protocols, with a strong value proposition that will ensure product-market fit among our target audiences, driving product uptake and adoption

Use marketing research, competitive analysis, and insights from our community and other sources to map the ecosystem; uncover deep customer needs; and define product positioning and targeting

Collaborate with the rest of the Marketing team to constantly refine our messaging

Leverage data and customer insights to recommend current and future growth opportunities, including new functionality, new distribution opportunities, and improvements

Own the creation of demos and other product-oriented marketing assets and non-technical educational materials, such as blog posts, videos, cases, demos, and content for the website and for the community

Bridge the technical knowledge of the Engineering team and the soft skills of the Marketing team to create compelling narratives that drive adoption

Work with Founder to articulate key messaging for audiences

Plan and produce thought leadership, press, and partner engagement events

Partner with Community Managers to align content, PR, and social media efforts

Track and report content and communications program results and metrics

Skills

Qualifications 

• 3+ years in technology or finance Marketing and Communications; blockchain, DeFi preferred
• Deep experience setting marketing and go-to-market strategies in crypto
• Inquisitive mindset, with awareness of current market trends
• Exceptional storytelling, written, and verbal communication skills
• Great design and data sensibilities
• Strong track record of delivering excellent media results
• Competent working in a fast-paced environment
• Maintain open lines of communication; collaborate with other teams and suppliers
• Proven experience as CMO or Director (some similar positions considered)
• Keen understanding of data analysis methods and market research
• Application of marketing techniques and strategies across a variety of channels
• Leadership, creatively and analytically; prior experience managing remote teams is preferred
• Outstanding communication skills (verbal and written) Abundance of marketing flair and creativity
• Ability to feel and understand the wider Web3 crypto culture
• Ability to be forward looking and project what the Web3 community are looking for
• Advanced knowledge of large marketing tools and advanced AI marketing tools, in addition to the industry standard CRM and SEO tools like HubSpot, Google Analytics, Google Adwords, WebTrends, etc.   

Job Details

Job Location

Dubai, United Arab Emirates

Company Industry

IT Services

Company Type

Employer (Private Sector)

Job Role

Marketing and PR

Employment Type

Full Time Employee

Monthly Salary Range

Unspecified

Number of Vacancies

1

Preferred Candidate

Years of Experience

Min: 2 Max: 5

Residence Location

Dubai, United Arab Emirates